In this day and age most people prefer emailing over having a phone conversation. Which makes it virtually impossible to do business without an email address. Although the thought of using a free email service might be appealing, there are so many reasons why it’s important to invest in a professional email address. Here’s why:
Credibility and trust
The most important thing in a business is having a trustworthy image. When people are willing to spend their hard-earned money on your service or product, it means they have complete faith that they made the right decision by choosing you over the competition. Routing your emails through your business’s domain name shows that you are well-established, legitimate and professional. People are probably more willing to get their haircut by lily@inspirationhairdesign.com than lily2001@hotmail.com.
Reduce the chances of being flagged as spam
Spammers are not very trustworthy people, and you guessed it, they use free email addresses. Which means that spam filters are much more aggressive when it comes to free accounts. It would be a shame to spend all this time writing emails, or newsletters only to have them land in Junk Mail. A professional email address reduces the risk of this happening significantly. Why? Because they have a better reputation in the eyes of spam filters. Chances are you will see an increase in delivery rates when using a professional email address.
Branding
Branding is not just for large corporations, it’s important for small businesses as well. Having a professional email address is a big part of maintaining a unified image. But branding is more than just an image. It’s your reputation, how people perceive you. It’s how they feel about your products or services, and your customer service team.
Email Spoofing
Yes “spoofing” is a real word, and it actually happens. It’s when someone is able to use a forged version of someone else’s email address to send spam. That’s why AOL has paved the way with the most aggressive set of rules yet. When using an AOL email address as your sender address, emails sent from a third party won’t even reach their destination. And who knows when companies like Yahoo and Gmail will follow in AOL’s footsteps. When they all decide to crackdown on spoofing one by one, so many emails will remain stuck in cyberspace, and that’s never good news for a legitimate sender. Using a professional email address hosted by a reputable third party company like Cyberimpact will prevent you from going through this.
Get organized
A hosted email address makes using any calendar software (Outlook or other) a breeze. Getting organized helps create a healthy work environment. Your colleagues will thank you for it.
Professional email addresses hosted by Cyberimpact
At a very low monthly cost, you can get your own personalized domain name, and email address (based on availability).
There are two options to choose from:
1- Access and manage your emails directly from our Webmail.
2- Access and manage your emails directly from your computer’s email client software.
Make your life easier, look more professional, get better delivery rates, and don’t risk being a victim of spoofing (I just wanted to use that word again).
Click here to enquire about getting a professional email address.
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