You may have already heard of marketing automation. The topic is increasingly being discussed. So much so that I’ve identified it as one of the email marketing trends to […]

  Valentine’s Day is looming fast and represents one of the key marketing periods for card makers, flower retailers, chocolatiers, weekend break sellers and a host of other industries that […]

  Like many retail companies, you’re currently busy taking down Halloween decorations and spreading holiday cheer. But have you given Black Friday and Cyber Monday some thought? In 2018, Friday, […]

  When it comes time to shop around for a new email marketing solution, doing research and taking the time to properly weigh out your options often doesn’t happen. In […]

Cyberimpact’s best practices: fresh ideas to promote success! This series of posts explores & promotes email marketing best practices. Last weekend, my wife wanted to try the new breakfast place around […]

  After a casual conversation, waiting in line at the office coffee machine, it occured to me that our customer service team is receiving a lot of questions from non-profit […]

  If you work at a non-profit organization your resources are very limited, which means your email marketing efforts are most likely not reaching their full potential. Here are 5 […]

  The way you write your newsletter will have a direct impact on your email marketing results. Here are 5 tricks that will help you while your fingers are diligently […]